A coffee shop opened up a block from Starbucks in Newtown.

I loved it from the beginning. I always picture myself being the owner and starting out, so I felt need to stop in as much as I could.

Biz was slow… ( so it seemed at least )

But…

One day I walked in and literally couldn’t find a seat. Not one!

Turns out Starbucks closed, for an entire month, for renovations.

Traffic continued to pour in and they gained traction.

As the Starbucks re-opened I’m sure the explosion leveled off but I am also sure they gained some loyal customers they did not have before.

So seemingly, opening up a coffee shop across from Starbucks may be bad but…

Maybe being second best isn’t that bad.

What else could this apply to?