If you try to attract everyone, you may end up attracting no one.

What catches your eye may be different than mine or the next person’s.

We all have different preferences, styles, and tastes.

So in order to attract the desired person/market/customer of choice be sure to use the right “bait”.

Hipsters like edgy, industrial, minimalist etc. so a bar, in a warehouse, in the city with overgrowth and a one word non-related short name… is bait.

Retired “old money” likes to be wined and dined. Spoken to a certain way. Suits. Leather. Praise. Certainty. That is their bait.

The girl you are into… I don’t really know, but the right amount of uncertainty seems to be a constant.